Friday, March 27, 2009
Leadership in times of crisis
Barack Obama is a great comunicator and he is being present in all the media there is...Franklin D. Roosevelt in its day also made good use of the new media available : radio.
"Obama em 2008 tinha 130 mil seguidores no Twitter, 14 milhões de visualizações em apenas um vídeo de sua campanha no Youtube, 2,3 milhões de membros no FaceBook e simplesmente 3,1 milhões de doadores."
"The radio addresses to the nation, during the Great Depression, by President Franklin D. Roosevelt were called, "Fireside Chats." His "chats" indicated that the President was confident that the US could survive and defeat the Great Depression. They instilled confidence in the government under his leadership."